CROWN DESIGN MURAL
While I was working with the visual design team at Crown Equipment, I created a series of illustrated wall decals that were installed in the design buildings. These vinyl doodles and quippy phrases that started out as hand-drawn sketches ended up as an inspirational piece of office décor.
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This illustrated mural was part of a larger office-beautification project I contributed to while working at Crown. We also worked together to redesign the large "tour wall" in the office, and our Visual Design team won the 2019 American Inhouse Design Award!
OVERVIEW
Three facets of Crown’s design team needed department-related illustrations: the maker space (“The Forge”), the main design center, and the design research office. My process began by brainstorming phrases, puns, inside jokes, and fun, Crown-related imagery.
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PROCESS
Exploring the wide variety of possibilities and experimenting through sketching
is one of my favorite parts of the design process. Below, you can see a glimpse into the variety of styles I experimented with, as well as the varying levels of sass!
The visual design team decided that for our purposes, a color scheme of black and orange (corporate colors) would be ideal for the final illustrations. The iterations below came from a few iPad sketch sessions (very technically known as “brain dumps”), and the black-on-orange sketchy style was born.
APPLICATION
Finally, I hand-picked and laid out the illustrations for each office. During this project,
I learned the process of sending the design to the vinyl-cutting machine, “weeding”
away the excess vinyl, and applying the decals to the wall, as you can see below.
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After the designs are arranged on the wall, we removed the paper backing from the sticky transfer paper.
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Using a scraping tool, we pressed the transfer paper and vinyl onto the wall.
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We peeled away the transfer paper to reveal the clean design underneath.
CROWN EQUIPMENT
In-House Illustration
THE WAY,
TRUTH & LIFE
Typographic Book